“They’re so smart to pick me,” The Voice judge, Gwen Stefani recently told wwd.com when asked how she feels about being Revlon’s newest Global Ambassador. I have to give it to Revlon, their Ambassador picks have been so on point lately, and I love that they’ve made sure that the chosen personalities resonate with the brand’s current #ChooseLove positioning.
In 2015, the Hollaback Girl hitmaker went through a traumatic split with husband of 13 years, British rocker Gavin Rossdale. A few months after the split, she chose love when she struck up a new romance with her The Voice U.S. co-judge Blake Shelton. “They have this #ChooseLove campaign, which is full of choice and positivity and dreams and truth and I feel like that’s aligning exactly with where I’m at in my personal life in the last couple of years and how I’ve had to kind of choose love, choose truth, choose to be positive and work my way back to a place of using my gift and sharing my love with people,” said the L.A.M.B. designer. “This campaign…is really where my heart is at. Not to mention my obsession with makeup for my whole life,” she added.
Benjamin Karsch, Revlon’s chief marketing officer recently revealed, “Gwen will clearly appeal to makeup enthusiasts. She’s known far and wide for her red lips, so that’s definitely part of the attractiveness as a Brand Ambassador for Revlon, but that’s really combined with who she is as a person and also her love story.”