REVLON’S NEW BOLD DIRECTION
Earlier this year, Revlon embarked on a bold journey which saw them moving on from their usually “glamorous” narrative to embracing a more empowering and encouraging tone. The brand recently announced their new “Live Boldly” campaign, which aims to empower its legions of loyal consumers to live each day authentically. According to Revlon, the Live Boldly multi-media platform leverages social, digital, and in-person interactions to engage, support, and empower women through community building, catalytic experiences, and inspiring conversations.
For its new spring 2018 campaign, Revlon has announced five multi-faceted women as global ambassadors including; Wonder Woman Gal Gadot, Ashley Graham, Adwoa Aboah, Imaan Hammam, and Raquel Zimmermann, who are all coincidentally, breaking the mold in the beauty industry in one way or another.
The world’s highest-grossing actress of 2017, Gal Gadot had this to say about her new endorsement, “Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now. There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”
Revlon’s newest brand ambassadors represent the more inclusive world we’re finally moving toward. Since its inception, the legacy brand has reached myriad makeup-loving women around the world, and now, with these new fearless leaders at the forefront, the brand is hoping to spread its mission even further.
Revlon South Africa is currently only represented by media personality and Cell C brand ambassador, Bonang Matheba, while aligning with influencers such as Melody Molale, Nandipha Mqoco and make-up artist Clara Banx on a project basis. This is such an empowering and important campaign and we look forward to seeing how they will roll out this out in our market.
