BEAUTY & WELLNESS WEEK: VIRAL BEAUTY PRODUCTS TO TRY IN 2023
Year on year, beauty and skincare trends emerge courtesy of trend forecasters, beauty experts, and social media. Additionally, social media has been a significant driver of beauty trends and viral product launches. Each year comes with new trends and products promising to shake up our makeup, beauty, and skincare routines. Three months into 2023, many viral beauty products are already hitting the South African market. These are the viral beauty products you need to try this year:
Fenty Beauty Icon Velvet Liquid Lipstick
Rihanna’s Fenty Beauty brand has become a favorite among beauty enthusiasts globally, and for a good reason. The brand is popularly known for its revolutionary inclusive approach to beauty, catering to all skin tones, and the Icon Velvet Liquid Lipstick is no exception. This product has a velvety smooth finish and long-wearing formula, making it perfect for a bold lip that lasts. I’ve had the privilege of trying the product and all I can say is, believe the hype.
Hermosa Flor Brow Gel
Defined eyebrows have become a must-have in recent years and we can never deny that they frame the face. Following countless positive reviews and sold-out launches, local beauty brand Hermosa Flor’s Brow Gel has proven to be the perfect product to achieve that perfectly sculpted brow look. Their rave-worthy gel comes in three shades and has a unique formula that helps to define and thicken eyebrows while keeping them in place.
W Beauty Skin Glow Toner
They don’t call her Kay Ngonyana “also known as Kay Yarms Darlin” for nothing. Once again proving her influencer prowess, the beauty YouTuber had the Woolworths beauty counters in a frenzy after she posted the brand’s W Beauty’s Skin Glow Toner. Consumers flocked to various stores nationwide in hopes to get their hands on this product. This toner is designed to help brighten and hydrate the skin, leaving it looking radiant and healthy. It is also enriched with vitamin C, which helps to even out the skin tone and protect the skin from environmental stressors.
Maybelline Superstay 24H Hybrid Powder Foundation
Maybelline’s Superstay 24H Hybrid Powder Foundation is the perfect product for those wanting a natural-looking, long-wearing foundation. The product is a combination of a powder and a liquid foundation, which helps to create a flawless finish that lasts all day. Sources at the brand have whispered to me that we can expect this one-of-a-kind product to hit our shelves in September.
Viral beauty products are continually evolving, and if you’re a fan of looking and feeling good, it’s important to keep up with the latest trends and products in the market. Whether you want a bold lip, defined brows, radiant skin, or a natural-looking foundation, worry not, we’re here to GUIDE you. So go ahead and see what works best for you!
