GUIDE is your all-access pass to the “Business of Beauty” and the ultimate guide to all things beauty. Our mandate is to inform, educate and highlight the ins and outs of the beauty and wellness industry while sharing a curated take on Pop Culture and its contribution to the beauty industry. So if you’re a fan of pop culture and have a keen interest in understanding the beauty industry, while navigating your path to discovering your inner and outward beauty, then GUIDE is just for you.


Zoe Msutwana is a Brand PR Strategist, Founding Editor of GUIDE, and Content Creator. With the Pop-Culture itch coupled with her horned PR entrepreneurial spirit, Zoe took a move that would see her cement her position as one of the most influential voices in the fashion and beauty economy in SA followed by the launch of her coveted platform, GUIDE  —  South Africa’s very own Beauty & Wellness insider.

Zoe’s commitment to personal branding, excellence, and hard work has been a vital component in her career trajectory. She has carried this ethos into her content creation partnerships with the likes of YSL, Estée Lauder, Dove, Nivea, Reebok, Elie Saab, Alberta Ferretti, and Coach to mention a few.

She has managed to carry this very same energy onto every task and campaign at hand. The brand PR strategist can best be described as a digital PR and influencer marketing enthusiast with a knack for fashion, beauty, and pop culture trends.

Images: Samantha Clifton Photography
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