WELLNESS TODAY AND BEYOND
Welcome to our first article as GUIDE! Well, if you’re new here you may need some context. By means of introduction and re-introduction to some, we are GUIDE (previously Guide To Celebrity), SA’s premier Beauty and Wellness Insider. You may be wondering what the reasoning behind the rebrand is? Well simply put, COVID-19 happened. The pandemic has affected and transformed so many lives and navigating life amidst all these life-altering events does require a step change.
Established in 2014, Guide To Celebrity’s mission was built and centered around the Business Of Celebrity, inspired by the glitzy and glamorous world of showbiz. As the Founding Editor of the platform, my world pretty much revolved around the world of pop culture, not just informed by my interests and aspirations, but because my career as a Public Relations Strategist required me to be engrained in the culture.
Fast forward to 2022, a lot has transpired and a lot has changed. One of those changes is my outlook on life and what I deem important. I can safely say that the constant career chase, making money, and being booked and busy are not the end goal anymore. I guess going through a global pandemic that brought about so much loss and the sudden realisation of how short life is can have this effect on a person. Being healthy, self-prioritisation, resting, slowing down, spending time with loved ones, and doing pretty much anything fundamental to my emotional and physical wellbeing has become a top priority.
This “AHA” moment coupled with a deep understanding of the shifts in behaviour and interests that our community has also gone through, was enough to influence the change in direction for this platform. Additionally, this is a milestone year for me. On top of being a Bride-To-Be, I am also gearing up to celebrate 35 years of a blessed life.
Walking into this year, I made a personal vow to be a lot more intentional in looking after my health by finally addressing some long-term health concerns I’ve brushed off for years. For the first time in my life, I wanted to glow from the inside out this year and beyond. Starting therapy and sticking to a skincare routine that works for me has been one of my proudest moments.
In addition to prioritising moments of rest and doing more of what brings me joy, I also took on being a gorgeous gorgeous girl. Treating myself to regular spa treatments, grooming, and exploring my relationship with make-up, is my new reality. Being ok, doing your best, and drinking your water, while looking your best has become the new currency.
With that being said, it is my pleasure to introduce you all to GUIDE… your all-access pass to the “Business of Beauty & Wellness” and the ultimate guide to all things beautiful. Our mandate is to inform, educate and highlight the ins and outs of the beauty and wellness industry while sharing a curated take on Pop Culture and its contribution to the beauty industry. So if you’re a fan of pop culture and have a keen interest in understanding the beauty industry, while navigating your path to discovering your inner and outward beauty, then GUIDE is just for you.
