About Your GUIDE
Your GUIDE is your all-access pass to the Business of Beauty and the ultimate resource for all things beauty. Our mission is to inform, educate, and provide insight into the beauty and wellness industry while offering a curated perspective on pop culture and its impact on beauty.
If you are passionate about pop culture and eager to understand the ever-evolving beauty industry while exploring both inner and outer beauty, then Your GUIDE is for you.
ABOUT ZOE MSUTWANA – FOUNDING EDITOR
Zoe Msutwana is a Brand PR Strategist, Content Creator, and Founding Editor of Your GUIDE, South Africa’s premier beauty and wellness insider. With a passion for pop culture and a sharp entrepreneurial mindset in PR, she has cemented her influence in the country’s fashion and beauty economy through bold, industry-shaping moves.
Zoe’s commitment to personal branding, excellence, and hard work has been a driving force in her career trajectory. She has carried this ethos into her content creation partnerships with brands such as Valentino, YSL, Estée Lauder, Kérastase, Sandton City, Jo Malone London, Dove, Victoria Beckham x Reebok, Elie Saab, Alberta Ferretti, and Coach, to name a few.
Images: Samantha Clifton Photography