WHY CHASING NEW YEAR BEAUTY TRENDS COULD BE STEALING YOUR GLOW
It’s a new year, and you know what that means: new beauty trends are everywhere. One minute, it’s all about “Hailey Bieber rosy cheeks,” glossy skin, and ombré lips; the next, satin skin, berry lips, and the “clean girl aesthetic” take over. By the time you try one, something else is already trending.
And it’s not just beauty. Look at the rollercoaster of #FashionTok. If it’s not old money, then it’s mob wife core, then cottagecore, and now guess what? Boho is the big trend for 2025. It’s fun to see, sure, but when do we get to slow down? Why does everything have to change all the time?
The Trend Cycle Is Moving Faster Than Ever
Trends these days are moving so fast. Social media makes it easy to find new ideas, but it also means they burn out quicker. It feels like we’re always racing to keep up, and honestly, it’s tiring. Trends used to stick around for months, even years. Now, it feels like as soon as you try one, the next one is already here.
Don’t get me wrong, I love beauty. I’m always curious about what’s happening in the industry. I also specialise in creating trends for brands, so I know I’m probably not the best person to feel this way, but still…
Finding Your Own Glow
Instead of letting trends decide how we do beauty, why not pick the ones we actually like and leave the rest? Not every trend will suit everyone, and that’s okay. This year, I’m focusing on glowing from the inside out. For me, that means looking after myself first, not chasing trends, keeping things simple, and letting go of the pressure to always keep up.
Let’s Keep It Fun
At the end of the day, beauty should be fun, not stressful. Trends are there to give us ideas, not to take over. So if you’re feeling overwhelmed by all the “new year, new you” noise, it’s okay to take a step back. Skip the trends that don’t make you happy, and enjoy the ones that do.
Ultimately, the real glow-up doesn’t come from chasing every trend. It comes from feeling good in your own skin, on your own terms.
